Agenda

Internet Marketing for Business – Agenda

Introduction

Overview

1. Why the Internet
2. Internet Marketing Solutions to fit Your Business and Marketing Goals

Websites

1. Websites – SEO (What’s Search Engine Optimisation?)
   • Onsite optimisation (Onsite SEO)
   • Offsite optimisation (Offsite SEO)
2. Working with Search Engines
   1. Hear how Yahoo, Google, and other search engines make it easy for you to ‘talk’ to them about your website.
3. Management of SEO efforts

Websites – Site structure & content

1. Professional design
2. Using Analytics software to improve your site
3. Google’s documented guidelines
4. Video and other tools
5. Management of your site re. SEO
6. Google Optimizer – a valuable testing tool
7. Other website structures

Advertising online

1. Banner Ads
   • Test.
   • Rotate.
2. Landing pages
3. Target segments. Media plan
4. Pay Per Click advertising
   • (PPC. Including Google AdWords and Yahoo PPC)
   • Get tips from a Yahoo PPC expert.
5. Pay Per Acquisition
   • (CPA, PPA and Affiliate programs).
6. Co-Registration programs
7. Pay Per Impression (PCM/CPM)
8. What online advertising model is suited when – and why.
9. How to leverage value.

Social Media

1. What’s Social Media and Why all the buzz?
2. Difference among some most known social media tools and websites (Twitter, Facebook, Linkedin, YouTube and more)
3. Why Social Media works commercially for business
   • Human nature as it relates to Social Media.
4. Research
5. Influencing the conversation
6. Blogging
   • Read, learn, comment and interact within your industry.
7. Take a Thought Leadership position in your industry
8. Stay in touch with customers and prospects
9. Sites for sharing Information
   • Why they’re important to you.
   • Examples.
   • How you can use them
10. Social Bookmarking websites
    • How they work
    • How you can use them
    • Their role in optimising your website
11. Online Interactive
    • Forums and chat rooms
    • Groups. How they work and how you can leverage them.
12. Other Social Media applications you should be aware of.
    • Friendship sites.
    • Collaborative websites.
    • Other

Underutilised Strategies

1. Email marketing
   • Working your own database
   • List rental. The Does and Don’ts
   • Testing different landing pages
2. Online PR
   • Monitoring activity, discussion and ownership
3. Online articles
4. Digital Brand Management – Personal and Corporate.
5. Piggy Back emails
   • What it is and why it works
6. Testing to maximise Return on Investment
7. Viral Marketing
   • The premise – Friendvertising
   • How it works. And why it fails.
   • The Does and Don’ts of Viral Marketing
8. Webinars and Webcasts.
   • How they work.
   • Why they fail.
   • Effective use for lead generation and sales

For more information you can review our Frequently Asked Questions.

Your next steps

1. Clarify Your Business / Marketing Needs
2. How should you progress?
3. Making things happen

Register for your Internet Marketing for Business class now.

Boot Camp Agenda – Available Upon request